Start doing the work.

Rova runs your entire customer operation. Bookings, emails, invoices, reviews, social posts, leads, reminders - automatically, in your voice, while you get on with running your business.

No credit card needed · Set up in 10 minutes · Cancel anytime

10 hours
back every week
Chases invoices
until they're paid
Under 10 minutes
to set up and deploy
Built for independent businesses across the UK
Salons ·Barbershops ·Plumbing & Heating ·Beauty Studios ·Electricians ·Gyms & Studios ·Landscaping ·Legal Practices ·Hair Studios ·Trades ·Salons ·Barbershops ·Plumbing & Heating ·Beauty Studios ·Electricians ·Gyms & Studios ·Landscaping ·Legal Practices ·Hair Studios ·Trades ·
The maths

You're probably already paying for all of this.

What you're paying now
  • Booking system
    £29/mo
  • Review management
    £49/mo
  • Email marketing
    £35/mo
  • Automation tool
    £49/mo
  • Customer messaging
    £39/mo
£201/month, and you're still doing most of it manually.
Rova

Everything above, plus AI agents that actually do the work.

£69/month

Starter plan. One dashboard. Zero manual admin.

Replace your booking system, review tool, invoice chaser and follow-up emails with one subscription.

Your inbox right now
  • 47 unread emails
  • 3 missed booking requests
  • 2 Google reviews, no reply
  • Invoice #047, 14 days overdue
  • WhatsApp: "Hi, do you have anything free Thursday?"
…and it's only Tuesday.
Sound familiar?

Running a business shouldn't mean drowning in it.

Every missed booking is money out the door. Every unanswered email is a customer who went somewhere else. Every invoice that goes unpaid is time you spent working for free.

It's not that you don't want to do these things. It's that there aren't enough hours.

Rova gives you those hours back.

The agents

A taste of what runs for you.

Deploy any combination. Change them any time. No commitment.

Live

Booking Agent

Auto-books appointments from emails, DMs and your website

Live

Email Responder

Reads incoming emails and drafts on-brand replies, ready to send

Live

Review Responder

Drafts warm, human replies to your Google reviews for you to approve

Live

Invoice Chaser

Politely chases unpaid invoices on a smart schedule until paid

Live

Lead Nurture Bot

Follows up with new enquiries that never booked AND automatically re-engages customers who have not visited in 90 days

Live

Appointment Reminder Bot

Emails or WhatsApps customers 24 hours before to cut no-shows

Live

Testimonial Request Bot

Asks happy customers for a Google review after their visit

Live

Customer Birthday Messenger

Sends a personal birthday message to drive repeat bookings

Pending approval

Social Media Manager

Drafts a week of Instagram and Facebook posts - you approve before they publish

Live

Contract Drafter

Turns a few lines about the job into a professional quote or contract, ready to send

Live

No-Show Recovery

Sends a warm re-engagement message when someone misses their appointment

Live

Feedback Collector

Sends a short private survey after every appointment so problems reach you first

SoonSmart RebookingSoonCancellation RefillerSoonWebsite Chat BookerSoonPrice Increase DrafterLiveGoCardlessLiveXeroLiveQuickBooksLiveJobberLiveSquareLiveZettle (PayPal)LiveWordPress

Already using Booksy, Fresha or Acuity? Switch in 5 minutes.

Your calendar history comes with you. One click to import, one line to embed.

Learn how
Real questions

We built Rova around the problems independent business owners told us about.

These were the most common things they said.

"What if it sends something wrong to a customer?"

Nothing sends without your approval unless you explicitly turn on auto-send. Every draft comes to you first. You're always in control.

"My customers will know it's AI."

Every message is written in your voice, with your sign-off. No AI tells, no corporate language. Your customers will think you wrote it yourself.

"I already have a booking system."

Connect your Google Calendar and we'll import your entire history in one click. Then embed our booking widget on your site. Same experience for your customers, everything running through Rova.

"What if I cancel, what happens to my data?"

Your data belongs to you. Export everything as CSV anytime from your settings. If you cancel, your data is deleted within 30 days in line with GDPR. No lock-in.

"I'm not technical. I won't be able to set this up."

If you can answer 5 questions about your business, you can set up Rova. Most people are fully running within 10 minutes. No technical knowledge needed.

"Is it reliable? I can't have it going down during busy periods."

We monitor the platform around the clock and you'll be notified immediately if anything needs attention.

Know another business owner?

Every business you refer gets their first month free.

You get a month free when they subscribe. No limit. No expiry.

Already a customer? Your referral link is in Settings → Account.

Pricing

Straightforward. No surprises.

Every plan includes unlimited AI actions, all channels, and email support. Upgrade or cancel anytime.

2 months free

Starter

For solo operators who want the essentials running.

£69/mo

or £690/year, 2 months free

  • 3 active agents
  • Unlimited AI actions
  • Email support
  • All integrations
Get started

Built for the one-person business

You're the owner, the admin, the customer service team, and the one actually doing the work. Starter takes the daily back-and-forth off your plate so you can focus on what you're good at.

Perfect for: Anyone running their business solo or with minimal help

You'll love it if you've ever... missed something important because you were too busy doing the actual work. Or felt like the admin never stops, no matter how hard you try to keep up.

£69/mo · or £690/year, 2 months free

Sounds like me
Most popular

Pro

Most loved by independents. Pick any 5 agents.

£129/mo

or £1,290/year, 2 months free

  • Pick any 5 agents from the library
  • Unlimited AI actions
  • Priority support
  • Advanced brand voice
  • 14-day free trial
Get started

Built for the business that's starting to feel the strain

You've got customers coming in, maybe a bit of help, and the admin is genuinely piling up. Pick any 5 agents from our full library built around what your business actually needs, not what we think you need.

Perfect for: Growing businesses where one person can't do everything anymore

You'll love it if you've ever... watched an opportunity go cold because you didn't have the bandwidth to follow up. Or known there's money being left on the table but had no way to chase it.

£129/mo · or £1,290/year, 2 months free

Sounds like me

Growth

For teams and multi-location operators.

£259/mo

or £2,590/year, 2 months free

  • Unlimited agents
  • Custom agents on request
  • Dedicated success manager
  • Team seats
  • SLA + priority infra
Get started

Built for businesses running at real scale

You're not just busy you're coordinating people, locations, and customers across multiple channels. Growth runs the entire customer journey automatically, start to finish, without you orchestrating every step.

Perfect for: Established businesses with teams, multiple sites, or complex operations

You'll love it if you've ever... felt like you're managing your tools instead of running your business. Or needed everything to just work together, without you holding it all together manually.

£259/mo · or £2,590/year, 2 months free

Sounds like me

All plans include a 14-day free trial on Pro. No credit card required.

Ready to stop doing admin and start doing the work?

Join businesses across the UK that have switched their booking, email, invoicing, and customer follow-up to Rova, and got their evenings back.

Set up in 10 minutes · No credit card · Cancel anytime